Naomi Campbell in race row over Cadbury chocolate
Cadbury is facing the prospect of a black consumer boycott after it compared Naomi Campbell to a chocolate bar in a new advertising campaign...
From The Independent:
Cadbury is facing the prospect of a black consumer boycott after it compared Naomi Campbell to a chocolate bar in a new advertising campaign.
The supermodel – hardly known for taking things in her stride – is incensed that Cadbury used her name in the strap line to promote its new chocolate bar called Bliss, accusing the company of racism. The ad says: “Move over Naomi – there is a new diva in town.”
Yesterday Campbell revealed she is considering “every option available” after Cadbury, owned by the US giant Kraft, refused to pull the ad campaign, which ran in newspapers last week: “I am shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful.”
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