Abercrombie & Fitch sues Beyonce over plan for fragrance

Abercrombie & Fitch sues Beyonce over plan for fragrance

COLUMBUS, Ohio (AP) -- Teen clothing retailer Abercrombie & Fitch Co. is suing singer Beyonce Knowles over her plans for a fragrance named after Sasha Fierce, her alter ego. Abercrombie & Fitch says in a lawsuit filed Tuesday in federal court in Columbus that Knowles' intent to use the name constitutes trademark infringement, unfair competition and deceptive trade practices. New Albany, Ohio-based Abercrombie says its Abercrombie & Fitch Trading Co. subsidiary has owned the Fierce trademark since 2002 for its own men's fragrance. It asks the court to order Knowles to halt her plan to sell a fragrance with a similar name. Abercrombie says sales of its fragrance have exceeded $190 million. It projects 2009 sales at $64 million. _Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed._